Virtue Broadcasting Plc Appointed Advisor 2003-2005
Initially advising board with strategic options, replacing the Chairman and selling off the media services division to allow focus on corporate communications.
Virtue broadcasting provided internet broadcasting streaming services to the media and entertainment and corporate markets such as product launches, employee training sessions, annual general meetings and live concerts. Broadcasting services include production, encoding, digitisation, publishing and distribution. Events broadcast over the internet included concerts by Paul McCartney at The Cavern in Liverpool and Madonna from The Brixton Academy in London.
The strategic review recommended focus on the expanding market in corporate communications and led to the introduction and installation of a New Chairman, Mike Neville. The Company sold Virtue Media Services division in June 2003 to Interoute Communications and over the next 12 months acquired Swiss based corporate on-line video specialist Unit.Net.
In August 2004 Virtue merged with World TV in a reverse merger transaction for £18million, expanding its operations into TV and news production, an important step in the strategy to create an integrated media communications service with digital delivery. The new service of integrated webcast/webconference and satellite delivery, with web design and hosting, editing and post-production, content distribution and video archive management focused on the Financial & Marketing sector, where the company had established a foothold with clients including BP, Nestle, Reuters and Sony.